Advertising For Your Jackpot
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Advertising is another topic in the Team Roping business that needs a lot of attention.
Most small producers under estimate the importance. In the beginning you will need to
build a clientele. A small producer relies on repeat business more than the bigger
producers. Mailing list are invaluable, and can not be overlooked. The first few Jackpots
you put on will rely on news paper ads, flyers etc. At every Jackpot you have you
should always collect mailing information. I offer my ropers a address book at the entry
booth to encourage them to join my mailing list. Using both methods of advertising
really boost your attendance, remember, no one will come if they don't know about your
roping. I have helped several producer get started, I am have been shocked at how
many of them so not advertise like they should. I know it can be costly, but your
business needs good advertising just as any business does.